But I thought it was snow melt dripped directly into the bottle from the leaves of the newest plants of Spring!!

Looks like Coke and Pepsi aren't exactly finding secret natural springs hidden somewhere deep in the Canadian Rockies from which to bring us Aquafina and Desani. So what exactly are we paying for? Anyone want to lend me start-up money for a new bottled water company? I can do THAT, for crying out loud...