This was written by a family friend who freelances humorous commentaries for newspapers in the US and Canada:
“Apology 101: Don't accept any actual responsibility”
By David Martin
The Chicago Tribune
Published October 5, 2006
Good morning class, and welcome to "The Art of the Public Apology." Whether you're a famous public figure or a lowly civil servant, I'm going to teach you how to apologize without taking any actual responsibility for your actions.
First off, never ever accept blame or admit that you were wrong. After all, you're not sorry for what you've done or said; you're just sorry that you got caught.
True masters of the art admit no wrong and apologize for nothing, no matter how egregious the error. But let's face it; unless you're a billionaire or George W. Bush, this is not a realistic option for most of us.
All right, so you've done or said something that's gotten you into hot water. What do you do next? The classic opening gambit is to use apology-sounding words while avoiding any acknowledgement of culpability. The preferred wording is: "I am sorry if my words offended anyone."
Used by everyone from politicians to popes, this approach often does the trick. People hear the words "I'm sorry" and immediately assume what follows is an apology.
Yet you're not taking back what you did or disavowing your words. All you're really saying is that it's unfortunate that some people are thin-skinned. With any luck, this sneaky pseudo-
apology will get everyone off your back.
If you still meet some resistance, try some variations on the same theme. As in, "I'm sorry that people misinterpreted what I said" or "I wish my words had not caused so much pain."
Usually this approach will get you off the hook. Even if, like Pope Benedict XVI, you have to keep rephrasing your non-apology for a couple of weeks, eventually it will be accepted as a true mea culpa.
But sometimes saying you're sorry that people were offended is not enough. That's when you have to try the full-fledged non-apology apology.
With this method you say how truly, truly sorry you are and offer your sincere, heartfelt regrets. To most people, your statement will seem like the real thing.
But, like Royal Canadian Mounted Police Commissioner Giuliano Zaccardelli apologizing for Maher Arar's year of torture in a Syrian prison, be careful to use contingent phrasing. You can be as pained and as sorry as you want. You can even use words like error and mistake, but only contingently. As in, "I'm deeply sorry for any mistakes that might have been made that may have contributed to the problem that everyone's upset about." But whatever you do, don't point out that the wrongdoers under your command have gone unpunished, undisciplined or possibly on to a nice, lucrative promotion or a Presidential Medal of Freedom.
Finally, if all else fails, check into rehab. Sure, you may have slighted an entire race, nationality or religion. But remember, it was the drugs, alcohol or personality disorder doing the talking, not you.
Mel Gibson doesn't hate Jews; only alcoholic Mel hates Jews. Former House Rep. Mark Foley doesn't stalk teenage congressional pages; only substance abuser Mark Foley lusts after boys.
Check into the Betty Ford Clinic or, if you're on a tight budget, start attending Alcoholics Anonymous, Narcotics Anonymous, Sex Addicts Anonymous or even All Addictions Anonymous meetings. Guaranteed you won't have to apologize at all. After all, in this modern age, being guilty means never having to say you're sorry.
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David Martin lives in Canada.